Head of Performance Marketing - FinTech | Dubai, UAE

Head of Performance Marketing - FinTech | Dubai, UAE

Are you a performance marketing expert ready to lead and innovate? We are looking for a Head of Performance Marketing to drive customer acquisition, engagement, and revenue growth. If you have a passion for digital marketing and a proven track record of success, this role is for you!

Responsibilities include:  

• Develop and execute performance marketing strategies to achieve regional goals.

• Manage multi-channel digital campaigns (paid search, display ads, social media, affiliate marketing, email marketing).

• Analyze campaign data and provide actionable insights for optimization.

• Collaborate with creative agencies to develop compelling ad creatives and landing pages.

• Track and report on key performance metrics (CAC, ROAS, LTV, conversion rates).

• Identify and test new acquisition channels, tactics, and technologies.

• Manage relationships with external partners, agencies, and vendors.

• Stay informed on industry best practices and emerging trends in performance marketing.

Skills and experience required:

• Experience in performance marketing with a proven track record.

• Deep understanding of digital marketing channels (Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, affiliate networks).

• Strong analytical skills and proficiency in tools like Google Analytics, Adobe Analytics.

• Excellent communication and collaboration skills.

• Strategic thinker with a results-driven mindset.

Join the company and make an impact in a dynamic and rewarding environment. Apply now to be part of this team!